Thursday, March 24, 2011

Stores after the ball

El Financiero
Pizzeria La Fabbrica open in early April, just for the opening of the stadium. Invested $ 250,000 in the new location.
JORGE ARCE EF
Stores after the ball
Openings, extensions and sale of land in La Sabana
"We're hoping to be a boom "She enthuses Natalia Fonseca, owner of the first local youth in the country of the casual fast food franchise Cups, located in Metropolitan Tower, northeast of La Sabana.
The thrill of Fonseca no wonder: his early days in the business world will coincide with the inauguration of the new National Stadium.
When the young man signed the lease in October 2010, I knew that being in front of the stadium would give him an edge over the competition.
So confident that the investment of ¢ 82 million and the $ 3,200 monthly rent you pay for come to fruition since the early days.
With the same expectations is Álvaro Sauma, manager of the restaurant chain La Fabbrica, which will open its sixth outlet also at Metropolitan Tower.
The investment for this franchise is $ 250,000 and generate 15 jobs.
Sauma and Fonseca both hope to make a strong local ad spending through flyers and billboards.
Cups allocated for this purpose $ 10,000 and La Fabbrica 5% of its sales.
And is that good business for the stadium seems to be permanent.
"According to our studies, the presence of the stadium will benefit the nearby trade both short and long term," Sauma said.
That is precisely the hope of entrepreneurs around.
However, there are still many doubtful of success in sales that could generate the colossus.
Meanwhile, the real estate market is one that seems to move more. Increase in prices and demand for land is the tonic.
Plans and more plans
Small businesses in the area as Cow Cherry Café and restaurant and decided to open on Saturdays and even Sundays if the customer requires.
Meanwhile, driving one or two days per week is also common among employees Nikklas, fast-food business Greco-American Court on the north side of the stadium.
Other slightly larger as El Chicote and El Dorado, located south of the new building, they chose to renovate their facades.
Spoon, Burger King and Subway are just some of the strongest brands will also increase the advertising presence among those who attend the inaugural activities.
Another example is Rostipollos. According to the restaurant's marketing manager, Vanessa Valldeperas, leafleting budget and activities for the restaurant La Sabana grew by 100%.
Meanwhile, Lillian Mora, co-owner of Atocha station, said they have already priced packages for groups of banks and businesses after the inaugural activities they want to eat there.
In parallel, several managers of businesses that make more conservative plans.
That is the case of fusion restaurant, after having made an investment of ¢ 5 million in upgrades, still not sure what to do when you open the stadium.
"We have a little afraid because we know nothing of the organization of work, we have thought up close in those days," says Jose Pablo Alvarez, head of mergers.
With that vision matches the owner of the restaurant L'Olivo, Bruno Pezzuolo, who says that before investing shall refer to what happens in the opening week.
Julio Pereira, manager of the store Military Store, is more pessimistic. "The movement will be only for a week and died," he says.
However, it is widely believed to be moving.
Investments made so AM PM, which has four outlets in the locality: Sabana Sur, Paseo Colón, Loreto and the Fresh Market located near the Nunciature.
Armando Gonzalez, manager of the company, said that in the days of activities will strengthen the lines of inventory and will be open all the boxes.
Also, these shops are hiring more staff to work customer service and security.
Real Estate attack
Meanwhile, signs sales and lease commercial properties and are common on the streets of La Sabana.
The company's commercial real estate Costa Rica Commercial is selling a plot of 524 square meters just opposite the National Stadium, priced at $ 895,000.
According to Marc Schweitzer, president of the company, the prices of properties adjacent to the building have risen by at least 30% in the last nine months.
According to Schweitzer, there are several potential customers doing feasibility studies for this area.
Apartments, offices and a restaurant are among the possible destinations of the property.
This company also markets an area of ​​2,500 square meters near the Scotiabank to $ 5 million and another behind the tower of the Instituto Costarricense de Electricidad (ICE) in just over $ 1 million.
For its part, Erick Rodriguez, a consultant in real estate company Coldwell Banker, said that because of the inauguration of the Estadio demand for land market grew by 80%.
Coldwell Banker sells a property of 2,702 meters square in Sabana Norte at a cost of about $ 3.4 million.
Although currently rented the ICE is $ 8,000 a month, the company has received offers to build there, parking, offices and condominiums.
As for rents, Colliers International data indicate that in that location can be about a square foot from $ 6 to $ 8.
The Real Savanna Condominium, for example, there is plenty of space available.
Apartments with three bedrooms, three balconies and parking for several vehicles are being leased for $ 2,000 a month.
In Torres del Parque, a retail space of 104 square feet is leased for $ 2,300 a month.
Ronald Wohlstein, local owner, says that while demand increased, the space remains tenant because the overall economy has not improved.